Looking for a 'dignified but flippant' symbol for the new business in 1935, it was Allen Lane's secretary who suggested a penguin. The world famous mark has been updated several times since then, including the venerated Jan Tchichold version of 1948.
 
Now the mark has been sensitively adapted for the digital age, so that it reproduces equally effectively in print and electronically, at all permitted sizes.
 
The Penguin logo must never be altered or recreated without the prior permission of Penguin.
 
The logo should only be reproduced from master digital artwork supplied specifically for this purpose by Penguin's Marketing Department.
 

For permission to use the Penguin logo contact the Marketing department on:
Penguin Group (NZ)
67 Apollo Drive
Rosedale
North Shore City 0745
Phone: + 64 9 442 7400
Fax: + 64 9 442 7401
marketing@nz.penguingroup.com

PENGUIN LOGO (PRINT)

 

LOGO COLOUR

 
We have carefully selected the colourways in which the Penguin logo can be reproduced. These should never be ignored or deviated from.
 
  1. When printed in full colour the logo should only appear in the three corporate colours: black, white and Penguin Orange (Pantone® 1505).*
  2. Always use the black and white version of the logo when printing black and white.
     
  3. To ensure accurate colour reproduction the colours for all applications should match the Pantone®, CMYK (process) or RGB (desktop) specifications detailed here.
     
  4. Shown here is an accurate screen example of the Penguin Orange (RGB).
      
  5. Always use the colour version of the logo surrounded by a white keyline when printing in colour on a solid background.
     
  6. Always use the black and white version of the logo surrounded by a white keyline when printing black and white on a solid background. The keyline version of the logo is provided as master digital artwork in various sizes with appropriately weighted keylines. You should use the closest sized logo to the one you require
    and scale up or down accordingly.
     
  7. Always use the colour version of the logo when printing in colour, on patterned or picture backgrounds.
      
  8. Always use the black and white version of the logo when printing black and white on patterned or picture backgrounds.
LOGO USES WITH PARTNER LOGOS
 
 
When using the Penguin logo alongside other logos:
  • Always ensure that all logos appear equal in stature.
     
  • Always place the Penguin logo on the right hand side of it's partner logo (so the penguin is facing the other logo).
     
  • Never place the partner logo closer than the minimum clear space to the Penguin logo.