It's a Dog's Life...but It's Your Carpet
For the 68 million dog owners (1 in 3 households) in this country, as well as past and potential owners; subscribers to dog-friendly publications like Bark Magazine and Dog Fancy; readers who bought Marley and Me, Cesar's Way,Dog Is My CoPilot, and Bad Dog.
It's a Cat's World . . . You Just Live in It
For the 60 million households that have pet cats and for readers of humor books like Bad Cat, French Cats Don't Get Fat, Stuff on My Cat, and French for Cats.