JOSHUA ALBERTSON is a freelance writer and editor. He served as a staff editor at SmartMoney.com. In 1999, he co-founded Mouseion, LLC, an Internet information company Prior to his involvement in this tulip craze, he was a reporter for Financial World magazine and conducted research for the Advisory Board Company. LOCKHART STEELE is a journalist and writer. He co-authored The Pharmer's Almanac (Berkeley.) Currently the managing editor of Hamptons Cottages and Gardens, Steele previously co-founded Mouseion, LLC with Albertson.