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  • Published: 21 September 1995
  • ISBN: 9780133815269
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 256

Beyond Entrepreneurship

Turning Your Business into an Enduring Great Company



“This is a hands-on guide to making your company a compelling marketplace force.”—Industry Week

Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for steering your company to success.

Packed with real-world examples of firms that have grown and attained corporate greatness—including Nike, L.L. Bean, Mrs. Fields’ Cookies, Sony, and FedEx—this inspirational yet practical book . . .

·         Covers in depth the five key elements common to all great enduring companies
·         Shows how to lay a foundation for greatness while a company is still small and adaptable . . . how to set values, purpose, and mission, and instill them into the very roots of your organization
·         Demonstrates how to develop the most effective leadership style for your specific situation
·         Shows how to translate vision into effective day-to-day business tactics –and how to foster consistent tactical excellence in everything your company does
·         Explains how to resolve the critical strategic issues faced by every small and mid-sized firm
·         Prevents a set of concepts—and a host of practical techniques—for stimulating creativity and maintaining innovation as the company evolves

Beyond Entrepreneurship is a blueprint for becoming great.” –Entrepreneur Magazine 

  • Published: 21 September 1995
  • ISBN: 9780133815269
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 256

About the authors

James Collins

James Collins is an elite sports nutritionist to the highest performing people on this planet. He has worked with Olympic medallists, Arsenal FC (as the club’s first ever performance nutritionist), France Football (2018 World Cup winners) and is currently working with UEFA, leading a team of scientists to create guidelines for nutrition in world football. He was previously elected President of the Royal Society of Medicine’s Food and Health Forum and he has his own private practice in Harley Street (The Centre for Health and Human Performance) where he sees clients from all walks of life, helping them achieve their physical and mental best.

He writes a monthly column in The Telegraph and regularly contributes to the BBC’s Good Food website. In 2018, he worked with a group of celebrities on the BBC’s annual Sport Relief challenge and collaborated with the BBC to support London Marathon runners. He is soon to launch his own podcast, in which he will interview top talent from the world of sports, entertainment and business on how they apply nutrition to their busy lives.

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