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About the book
  • Published: 1 November 2011
  • ISBN: 9780091943318
  • Imprint: Ebury Press
  • Format: Hardback
  • Pages: 112
  • RRP: $29.99

Brutal Simplicity of Thought

How It Changed the World




The principles of creativity revealed in deceptively simple words and pictures by the man behind the world’s most successful advertising agency

Simplicity looks easy. It’s not. It’s easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world — from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music.

Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity.

Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

  • Pub date: 1 November 2011
  • ISBN: 9780091943318
  • Imprint: Ebury Press
  • Format: Hardback
  • Pages: 112
  • RRP: $29.99

About the Author

Lord Saatchi

This book started life as a training manual for Saatchi advertising employees. Its approach shaped the Saatchistory for 40 years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands.


Praise for Brutal Simplicity of Thought

“Thought provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of modern communication.”

Claire Turfrey, Burnie Advocate


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