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About the book
  • Published: 29 May 2017
  • ISBN: 9781847947581
  • Imprint: Random House Books
  • Format: Paperback
  • Pages: 320
  • RRP: $30.00

Rethink

The Surprising History of New Ideas




Think you know a good idea when you see one? Think again.

‘Clever and entertaining.’ Sunday Times
‘Elegantly written and full of surprises.’ Daily Telegraph

‘Always entertaining and often eye-opening.’ Financial Times


Old ideas that were mocked or ignored for centuries are now storming back to the cutting edge of research and informing the way we lead our lives. In Rethink, Steven Poole explains why today’s chess grandmasters, quantum physicists and psychologists are mining the last 2,000 years of history for answers to the problems of the present. He explores how long-neglected thinkers could transform our everyday lives: from improving the way boardrooms operate, to inspiring grand projects for social and political change. And above all, he shows that by rethinking discarded ideas we can each gain a better understanding of the world – and perhaps be better equipped to change it.
‘A whirlwind of discovery … Among the greatest compliments you can give a book is that it helps you to see things differently.’ Guardian
‘When it comes to describing a complex idea clearly, Poole is one of the best writers around.’ Sunday Times
‘Fascinating … Poole confirms his standing as one of our liveliest and most thought-provoking writers on science and technology.’ Spectator

  • Pub date: 29 May 2017
  • ISBN: 9781847947581
  • Imprint: Random House Books
  • Format: Paperback
  • Pages: 320
  • RRP: $30.00

About the Author

Steven Poole

Steven Poole is the author of four critically acclaimed works of non-fiction: Trigger Happy, Unspeak, You Aren’t What You Eat, and Who Touched Base In My Thought Shower? He has written widely on ideas, culture, language, and society for the Guardian, The Independent, New Statesman, Esquire, GQ, New Republic, Times Literary Supplement, Wall Street Journal, and many other publications. He has appeared on national radio in the US, UK, Canada, and Australia, and lectured internationally at festivals and conferences.


Praise for Rethink

“Entertaining and important … Elegantly written and full of surprises”

Daily Telegraph

“Clever and entertaining … when it comes to describing a complex idea clearly, Poole is one of the best writers around.”

Sunday Times

“Always entertaining and often eye-opening”

Financial Times

“Fascinating … Poole confirms his standing as one of our liveliest and most thought-provoking writers on science and technology.”

Spectator

“Steven Poole’s book is full of fascinating stories … It’s a treasure trove for people who like to begin stories with “Did you know that…?””

The Times

“It is testament to the author’s narrative skill that this whirlwind of discovery doesn’t end up in a pile of papers scattered across the floor … Among the greatest compliments you can give a book is that it helps you to see things differently.”

Guardian

“For those interested in influencing change, whether in business, science or culture, Poole’s perspective is an invitation to reexamine the discarded or discredited as part of today’s – and tomorrow’s – creative mix.”

J. P. Morgan Summer Reading List

“Rethink is a book that both informs and makes the reader think and rethink (and occasionally argue with the author). It’s even fun . . . I consider that a winning combination.”

ValueWalk

“[A] fascinating compendium of new ideas that aren't new at all”

New Statesman

“Shows what we can learn by considering obsolete ideas from a new perspective”

Guardian Science Podcast

“Poole has enlightening things to say”

Times Literary Supplement


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