> Skip to content
About the book
  • Published: 7 January 2020
  • ISBN: 9780753553237
  • Imprint: Virgin Books
  • Format: Trade Paperback
  • Pages: 320
  • RRP: $38.00

Tiny Habits

The Small Changes That Change Everything




The world’s leading expert on habit formation shows you how to build a better life: by starting small

The Instant New York Times bestseller from the greatest living authority on habit formation, Stanford University's BJ Fogg, PhD.
"Absolutely brilliant ... a 5/5 book" Chris Evans
"Will help anyone have their best year yet" Dr Rangan Chatterjee

This year forget big resolutions. For real change start small.
Forget the latest exhausting fitness fad. Lose the guilt. Stop feeling bad. Improving your life is much easier than you think:

Try any habit,
make it tiny,
find where it fits naturally in your life
and nurture its growth.

Silicon Valley legend BJ Fogg, pioneering research psychologist, founder of the iconic Behavior Design Lab at Stanford, and one of Fortune’s ‘10 New Gurus You Should Know’, has cracked the code of habit formation. Based on twenty years’ research and used by over 60,000 people, his TINY HABITS® method reveals that the key to changing behaviour is the opposite of what you’ve always been told. It isn’t about willpower.

By focusing on what is easy to change, not what is hard; focusing on what you want to do, not what you should do, you’ll discover that creating happier, healthier lives can be easy, and surprisingly fun.

  • Pub date: 7 January 2020
  • ISBN: 9780753553237
  • Imprint: Virgin Books
  • Format: Trade Paperback
  • Pages: 320
  • RRP: $38.00

About the Author

BJ Fogg

BJ Fogg is the founder and director of the Behaviour Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behaviour Design for industry innovators and also leads the Tiny Habits Academy helping people around the world. One of Fortune’s ‘10 New Gurus You Should Know,’ he lives in Northern California and Maui.


Praise for Tiny Habits

“'On the subject of behavioural design, there is no one on earth who could author a more informative and anticipated book than BJ Fogg’ Robert Cialdini”

author of 'Persuasion'

“BJ Fogg is the founding father of habits research, and his advice has already changed my life. Tiny Habits will help anyone have their best year yet; whether you want to sleep better, lose weight, work smarter or be a more present parent”

Dr Rangan Chatterjee, author of Feel Better in 5

“Absolutely brilliant ... a 5/5 book. Fantastic things in every paragraph, on every page of the book”

Chris Evans

“'This book is a rare diamond in a vast market: a self-help book that actually helps. That’s because it is informed by scientific enquiry. BJ Fogg is, deservedly, a cult figure not only among behavioural science academics but also in the business world. As a behavioural science fanatic, I cannot wait to read it: as an overweight behavioural science fanatic, I cannot wait to try its prescriptions’ Rory Sutherland”

Ogilvy VC and author of 'Alchemy'

“‘BJ Fogg is a Stanford and Silicon Valley legend. He teaches people small research-based steps that enable them to make big, good and enduring changes in their lives. Tiny Habits makes his simple secret sauce available to everybody; it is a joy to read and packed with easy steps that will help you do more of what you want – and less of what you don’t’ Robert Sutton”

author of 'The Asshole Survival Guide'

“BJ Fogg is one of those rare individuals who can brilliantly balance a thorough understanding of research with the ability to make that research useful and understandable in the real world. What makes Tiny Habits so powerful is that the behaviour change seems so doable, and thus it will have a multi-level appeal across every domain from home to work, from business leaders and educators to parents and students. Shawn Achor”

author of 'The Happiness Advantage' and 'Big Potential'

“BJ Fogg has accomplished the almost impossible task of turning something we all angst over constantly (doing better) into a simple (and fun!) game to play, with super rewards. Eliminating the ‘should's’ and demystifying personal habit change to a set of basic principles lets us all breathe easier. David Allen”

author of 'Getting Things Done'

“In Tiny Habits, BJ Fogg explains how actions as simple as flossing one tooth, opening up a book to the first page, or connecting with others can put us on the path to lasting change. Deeply researched and highly practical, this book will be a valuable resource to anyone interested in changing their behavior (that is, all of us)”

Gretchen Rubin, author of 'The Happiness Project'


Related titles