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  • Published: 16 April 2012
  • ISBN: 9780241954522
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 304
  • RRP: $29.99

The Filter Bubble

What The Internet Is Hiding From You




The book that created a media sensation and redefined how we see the world

Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets.

Welcome to 2011.

Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices.

The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives - and shows what we can do about it.

  • Published: 16 April 2012
  • ISBN: 9780241954522
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 304
  • RRP: $29.99

About the author

Eli Pariser

ELI PARISER is the board president and former executive director of MoveOn.org, which at five million members is one of the largest citizens' organizations in American politics. During his time leading MoveOn, he sent 937,510,800 e-mails to members in his name. He has written op-eds for The Washington Post and The Wall Street Journal and has appeared on The Colbert Report, Good Morning America, Fresh Air, and World News Tonight.

Praise for The Filter Bubble

An illuminating flash-forward of what might be

Colin Fraser, Scotland on Sunday

Highlights an important and easily overlooked aspect of the internet's evolution that affects everyone who uses it

The Economist

Pariser is an excellent debunker of internet clichés... [he] comes as close as anyone has to explaining the misgivings that a lot of internet users feel

Christopher Caldwell, The Financial Times

A book designed to agitate us into awareness, because this may be the only way we can first discover and then burst the bubble... a polemic and warning

Brian Appleyard, The Sunday Times

Explains how insidious customization of the web is limiting our access to information, and narrowing rather than expanding our horizons

Observer

Well-written, thoroughly researched and informative . . . the possibilities become truly amazing - or, if you prefer, scary

Scotsman

Astonishing

Andrew Marr

Explosive

Chris Anderson