10 to 25

There are many books about the challenges of relating to young people—but none like this one. Grounded in David Yeager’s pioneering scientific research, 10 to 25 offers actionable advice and real-life storytelling that’s beautifully written, comprehensive, and filled with warmth. This book is required reading for anyone who aspires to be a wise influence on the young people they care about.

ANGELA DUCKWORTH, #1 New York Times bestselling author of Grit

A valuable resource for every parent, boss, coach, and teacher struggling to help young people reach their potential. David Yeager has spent his career designing experiments that inspire students to aim higher, persist longer, and achieve more. His engaging, data-driven book is filled with practical insights to turn you into a better motivator.

ADAM GRANT, #1 New York Times bestselling author of 'Hidden Potential' and 'Think Again'

This book is essential reading for anyone who wants to understand what makes the years between 10 and 25 so emotionally fraught and occasionally treacherous—and at the same time so full of incredible potential. As a parent of a teenager, this book gave me a valuable new way of seeing my son’s journey. As a reader concerned for the future, it gave me a new sense of hope.

PAUL TOUGH, New York Times bestselling author of 'How Children Succeed'

This amazing book will change millions of lives. Whether you’re a teacher, parent, or manager, it’s hard to understand young people—what they want, what will help them flourish, and what will make your life with them rewarding. Superstar researcher David Yeager provides answers that have been validated by both scientific studies and real-world experts. This is one of the most fascinating and important books of the past decade.

CAROL DWECK, bestselling author of 'Mindset'

This book is life-changing. Filled with tons of evidence-based advice, 10 to 25 will change the way you parent and transform how you think about connecting with the next generation. This is a must-read for anyone who works with young people.

LAURIE SANTOS, Professor of Psychology at Yale University and host of The Happiness Lab podcast

An important and extremely useful book.

Andrew Huberman

Here, Yeager gets into the nitty-gritty: how the adolescent brain differs from ours, his top tips for communicating with the next generation, and the different mindsets we take when interacting with those younger than us.

Oprah Daily

It’s a challenge for adults to motivate youth ages 10 to 25. Years of research claim that these kids are drowning in hormones, have undeveloped brains, and just don’t want to listen. Developmental scientist Yeager, however, sees hope in this generation. He turns the research on its head by examining why these adolescents tune in or tune out. . . . Yeager offers concrete guidelines. This is a gold mine for anyone dealing with people in this age group.

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