Cognitive Choice Modeling

"The authors' own research has had an enormous impact in the development of decision theory and choice models. The book is very likely to be the authoritative treatment of choice models for many years to come." --Emmanuel Pothos

"No other book gives this rigorous presentation....No other books gives this close integration of reinforcement learning and choice, and no other book offers such a intelligible description of novel perspectives such as decision neuroscience and quantum choice models....I adore the successful balance between a comprehensive discussion of the behavioral findings and a careful presentation of the existing theories." --Reinhard Blutner

"Makes a nice contribution to the field, and would be appropriate for any advanced undergraduate with some math/stats background, or any entry-level graduate student." --Professor Brandon M. Turner