> Skip to content
  • Published: 26 June 2001
  • ISBN: 9781580083119
  • Imprint: Clarkson Potter/Ten Speed
  • Format: Trade Paperback
  • Pages: 320
  • RRP: $45.00

Cracking Creativity

The Secrets of Creative Genius



From the bestselling author of Thinkertoys, this follow up brings innovative creative thinking techniques within reach, giving you the tools to tackle everyday challenges in new ways. 

Internationally renowned business creativity expert, Michael Michalko will show you how creative people think—and how to put their secrets to work for you in business and in your personal life. You don't have to be a genius to solve problems like one. Michalko researched and analyzed hundreds of history's greatest thinkers across disciplines—from Leonardo da Vinci to Pablo Picasso—to bring the best of their techniques together and to teach you how to apply them in your own life. Cracking Creativity is filled with exercises and anecdotes that will soon have you looking at problems and seeing many different solutions.

  • Published: 26 June 2001
  • ISBN: 9781580083119
  • Imprint: Clarkson Potter/Ten Speed
  • Format: Trade Paperback
  • Pages: 320
  • RRP: $45.00

About the author

Michael Michalko

MICHAEL MICHALKO is a leading creativity expert who specializes in leading creative thinking workshops, seminars on fostering creativity, and think tanks. His clients range from Fortune 500 corporations such as DuPont, Xerox, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, WalMart, and Hallmark to governmental agencies. As an officer in the U.S. Army, Michalko organized a team of NATO specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive thinking methods. After leaving military service, he was contracted by the CIA to facilitate think tanks and brainstorming sessions. Michalko currently works with clients worldwide.

Also by Michael Michalko

See all