Driving Honda
  • Published: 10 July 2014
  • ISBN: 9780141970769
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 256

Driving Honda

Inside the World’s Most Innovative Car Company

Formats & editions
EBook
10 Jul 2014
Hardback
24 Sep 2014
Buy from…
Amazon Apple Books Google Play Kobo Booktopia eBooks.com

Lessons in excellence from one of the world's most successful multinational corporations

Since 1949, Honda has grown into the world's fifth largest automaker and top engine manufacturer. It continually creates, and improves, bestselling and award-winning models like the Civic, Accord and Pilot. But what drives this unique company?

Jeffrey Rothfeder believes it is their deep commitment to unorthodox management tenets - decentralization, simplicity, and cynicism toward the status quo. Insiders call it the Honda Way.

The first journalist allowed behind Honda's infamously private doors, Rothfeder has interviewed executives, engineers, and frontline employees to get to the heart of the company - to how it has maintained its innovation and flexibility, and how it successfully exports these across the globe.
  • Published: 10 July 2014
  • ISBN: 9780141970769
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 256
Categories:
Share…

About the author

Jeffrey Rothfeder

Jeffrey Rothfeder is a veteran award-winning journalist and former editor-in-chief at International Business Times. He has written numerous critically acclaimed books, including McIlhenny's Gold, Every Drop for Sale, and Privacy for Sale. He was previously national news editor at Bloomberg News, editor-in-chief at PC Magazine, executive editor at Time Inc., and an editor at Businessweek. He lives in Cortlandt Manor, New York.

Praise for Driving Honda

Superb, gripping. Although ostensibly about Honda, Rothfeder's new book is essentially a powerful corporate parable about how sticking to your guns can lead to real success

Engineering and Technology

Fascinating and insightful

Financial Times

Makes a strong case for considering Honda, rather than Toyota, as the best model of management for the 21st century

Financial Times Business Education

This highly readable book reveals the key to Honda's success: openness, innovation, and quality. A must-read for anyone interested in American manufacturing.

Subir Chowdhury, author of The Power of LEO and The Power of Six Sigma

Through access to highlevel Honda executives, Rothfeder dives into a culture that sidesteps traditional hierarchy, proving that no organization is too large to stop thinking like a start-up.

Keith Ferrazzi, author of the #1 New York Times bestseller Who’s Got Your Back and Never Eat Alone

Great investors profit by running against the crowd; in this respect Rothfeder's superb book is the story of a great corporate contrarian. It explains how Honda's idiosyncratic approach has enabled it to prosper.

John A. Casesa, senior managing director, Guggenheim Partners

In an entertaining book, Rothfeder details how Honda has navigated globalization with a strategy other multinationals should follow.

Ray Kwong, senior advisor, USC US-China Institute, and Forbes contributor