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Fewer, Bigger, Bolder
  • Published: 7 August 2014
  • ISBN: 9780241971383
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 272
Categories:

Fewer, Bigger, Bolder

From Mindless Expansion to Focused Growth

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How to make billions by scaling back, expanding less and betting bigger

When Sanjay Khosla took charge of developing markets for Kraft Foods, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion and profitability had increased by 50 percent. The secret? Go Fewer, Bigger, Bolder.

Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results when advising Fortune 500 companies. Together they have created a seven-step model for sustained profitable growth in any market and any company, from global giants to small startups. They challenge conventional wisdom and cross the usual boundaries - but they deliver extraordinary results. Fewer, Bigger, Bolder is a game-changing book that couldn't be more timely. Or more needed.
  • Published: 7 August 2014
  • ISBN: 9780241971383
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 272
Categories:

Praise for Fewer, Bigger, Bolder

An excellent practical road map to sustained, profitable growth.

James M. Kilts, former vice chairman, The Procter and Gamble Company; former chairman and CEO, The Gillette Company

Fewer, Bigger, Bolder is an outstanding book! A must-read for any executive in any industry in any part of the world.

Adi Godrej, chairman, The Godrej Group

A convincing account of the power of persuasive counterargument to those who argue that growth is best achieved through a constant 'mindless' expansion.

Paul Polman, CEO, Unilever

Both authors represent academic rigor and hands-on practical experience. This is a rare find: a book about business that's full of proven and practical wisdom but exhilarating with it.

Sir Martin Sorrell, CEO, WPP

A breakthrough blueprint for growth, this book is about the transformational payback that comes from investment in your workforce.

Tony Vernon, CEO, Kraft Foods Group, Inc.