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How counter-intuitive thinking is changing everything - from branding and strategy to technology and talent

How counter-intuitive thinking is changing everything - from branding and strategy to technology and talent

Peter Sheahan is perhaps the most original Australian business guru to gain prominence for a generation. Peter has built a superb reputation as a consultant to major Australian and international organisations, from Gloria Jean’s and Borders to Fairfax, PWC, L’Oreal, the ADF and Westpac.

In FLIP he reveals what the superstars of modern business have in common: an ability to ‘flip’ - to think counter-intuitively and then act boldly, with no regard for ‘business as usual’ conventions. The only rule is that there are no rules. Those who take these lessons on board will be well placed to join other ‘flipstars’ such as Richard Branson, Google, Toyota, Rupert Murdoch and Apple. Stick to what you learned in business school at your peril ...

Formats & editions

  • EBook

    9781864714524

    May 1, 2010

    RHA eBooks Adult

    336 pages

    Online retailers

    • Amazon Kindle NZ
    • iBooks NZ
    • Google Play EBook NZ
    • Kobo Ebook
    • Booktopia NZ
  • Trade Paperback

    9781741667202

    September 3, 2007

    Random House Australia

    336 pages

    RRP $42.99

    Online retailers

    • Mighty Ape
    • Paper Plus
    • The Warehouse
    • Whitcoulls
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    Or

    Find your local bookstore at booksellers.co.nz

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