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  • Published: 18 May 2021
  • ISBN: 9780753554999
  • Imprint: WH Allen
  • Format: Trade Paperback
  • Pages: 272
  • RRP: $40.00


Human Advantage in an Age of Technology and Turmoil

The breakout bestselling authors of Big Data now turn to what data can't accomplish: the power of human ingenuity and ability to frame new questions to get better results than anyone could have previously imagined.

'Wonderfully stimulating... will teach you to see around corners' -- Tim Harford

Don't just think deep, think wide.

From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence. But how we see them affects how we respond and lets us uncover hidden options that expand our thinking.

In this bold, optimistic book, theauthors of the bestselling Big Data show how humans have a unique cognitive ability to frame - to create mental models that allow us to spot patterns, make predictions and grasp new situations. While computers may now excel at reasoning and judgement, framing is unique to humans. This book is the first guide to mastering an essential skill for the 21st century.

Blending fascinating stories with cutting-edge research, you'll discover why it's useless to try to think outside the box, how Spotify beat Apple by framing music as experience, how the #metoo movement reframed the perception of sexual assault from silence to solidarity, and how framing Covid-19 as seasonal flu led to disaster whereas framing it as SARS delivered New Zealand from the pandemic.

Framers will show you how to make better decisions in the age of algorithms, and will revolutionise not only how we think about our future, but how we think about everything.

  • Published: 18 May 2021
  • ISBN: 9780753554999
  • Imprint: WH Allen
  • Format: Trade Paperback
  • Pages: 272
  • RRP: $40.00

About the authors

Viktor Mayer-Schoenberger

Viktor Mayer-Schönberger is Professor of Internet Governance and Regulation at the Oxford Internet Institute at Oxford University. He is also a faculty affiliate of the Belfer Center of Science and International Affairs at Harvard University. Viktor and his work have been featured in (among others) the New York Times, the Wall Street Journal, the Financial Times, The Economist, Nature, Science, BBC and Wired Magazine. He is also on the boards of foundations, think tanks and organizations focused on studying the information economy, and advises governments, businesses and NGOs on new economy and information society issues.

Kenneth Cukier

Kenneth Cukier is a Senior Editor at The Economist, and host of its weekly tech podcast Babbage. He is also an associate fellow at Saïd Business School at the University of Oxford, researching artificial intelligence. His TED Talk on AI and data has over 1 million views. Kenn was a foreign correspondent for two decades in Europe, Asia and America and was also a research fellow at Harvard’s Kennedy School of Government. He has written for the New York Times, the Wall Street Journal, the Washington Post, the Financial Times and Foreign Affairs, among others. He has appeared as a commentator on CBS, CNN, NPR, the BBC and was a member of the World Economic Forum’s global council on data-driven development and currently sits on the board of Chatham House and is a member on the Council on Foreign Relations.

Francis de Vericourt

Francis de Véricourt is Professor of Management Science at the European School of Management and Technology (ESMT) in Berlin. His current research explores how machine learning affects the way individuals frame their decisions and give rise to incentive problems. He has lived and worked in France, USA, Germany and Singapore. He has given talks at Yale University, Wharton School of Business, London Business School, Cambridge University, Tsinghua University, Singapore National University and many others, and has been the recipient of multiple teaching awards.

Praise for Framers

With Midnight at the Bright Ideas Bookstore, Matthew Sullivan has written - with great panache and suspense - a smart, twisty crime novel filled with compelling characters set in a world that book-lovers will adore.

Jess Walter, bestselling author of 'Beautiful Ruins'

This book ticked all the boxes for me: an engaging heroine, an intriguing premise, interesting characters and a plot that involved books, readers and the very darkest human passions. A fantastic, assured debut.

Elly Griffiths, author of 'Crossing Places'

There is a clever, erudite puzzle plot in this bookish mystery, along with whip-smart writing. Matthew Sullivan's debut is stylish and entertaining.

Ellen Crosby, author of 'The Champagne Conspiracy'

Midnight at the Bright Ideas Bookstore is a heart-pounding mystery that perfectly captures the intellect and eccentricity of the bookstore milieu.

The Gingerbread House Blog

A page-turner featuring a heroine bookseller who solves a cold case with clues from books - what is not to love?

Nina George, author of 'The Little Paris Bookshop'

I have been looking forward to this title for a while now and it was without doubt just as good or even better than hoped. I had such a great time reading Midnight At The Bright Ideas Bookstore and the two mysteries/puzzles that are included are both fascinating and well executed. The bookish elements are a true delight and I had a great time discovering more about Joey and Lydia, their past and their development. The writing is wonderful as well and made me fly through the pages. All in all I can highly recommend this title.

It's All About the Books Blog

A compelling read.

The Herald

Deliciously twisty page turner.

Book Riot

A cleverly constructed thriller ... not for the faint-hearted.


A superb and eminently readable novel . an intoxicating mix of horrific murders, suicide, and the withdrawn and introspective individuals who people the Bright Ideas Book Store in Denver, Colorado.

On: Yorkshire

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