- Published: 2 April 2007
- ISBN: 9780099502869
- Imprint: Arrow
- Format: Paperback
- Pages: 336
- RRP: $29.99
Guanxi
- Published: 2 April 2007
- ISBN: 9780099502869
- Imprint: Arrow
- Format: Paperback
- Pages: 336
- RRP: $29.99
You may find it to be either an inspiring glimpse into the future, or a terrifying one, but it is essential reading for anyone who wants to better understand where the world is headed.
Jeffrey E. Garten, Juan Trippe Professor of International Trade and Finance, Yale School of Management
A fascinating inside look at Microsoft Research Asia, at its history, its personalities, its culture and its ambitions. A must read for anyone who is interested in the explosive developments when modern technology meets with a civilization that is at once the oldest and the youngest in human history.
Chen Ning Yang, Nobel Laureate, Professor Emeritus, Stony Brook University and Tsinghua University
If you're thinking about doing business with China, better read Buderi and Huang's inside account of how Microsoft is using guanxi to 'insource' Chinese talent in its wars against Sony, Nokia, and Google.
Bob Metcalfe, Inventor of Ethernet and 2005 Recipient of the U.S. National Medal of Technology
The world may be flattening but it remains culturally diverse: business in China is not like business in Seattle. Buderi and Huang display for us the strategies that Microsoft used to harness the brain power of China in China. They describe the bumps and the triumphs. They show that in a flattening world, it is crucial to remain conscious of the power of history. A highly readable and very informative book.
David Baltimore, Nobel Laureate, President of the California Institute of Technology, president-elect of the American Association for the Advancement of Science