How To Become A Marketing Superstar
  • Published: 1 December 2010
  • ISBN: 9781409004271
  • Imprint: Ebury Digital
  • Format: EBook
  • Pages: 192

How To Become A Marketing Superstar

Essential Rules of Business Success

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The recipe for anyone that wishes to get and keep customers

The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Recent studies show that at least 90% of ads are not read or are unintelligible. Money is squandered because of weak messages, cluttered images and poor creative strategy. In addition, selling is one of the least efficient and effective parts of the marketing mix - 95% of all salespeople never ask for the order. If you want to find out how to get and keep customers and make that cash register ring, How to Become a Marketing Superstar is the book for you.
  • Published: 1 December 2010
  • ISBN: 9781409004271
  • Imprint: Ebury Digital
  • Format: EBook
  • Pages: 192
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About the author

Jeffrey J Fox

Jeffrey J. Fox is the bestselling author of How to Become CEO, How to Become a Rainmaker and How To Become a Great Boss. He is a Harvard MBA and founder of Fox and Co. Inc, a premier marketing consulting company in Connecticut. He has won numerous awards from the business community, including Sales & Marketing Management magazine's Outstanding Marketer Award.He has held senior marketing positions at several international companies and is a sought-after speaker to senior executives. His success has made him the subject of a Harvard case study that is rated one of the top 100 case studies, and is thought to be one of the most widely taught marketing case studies in the world.

Also by Jeffrey J Fox

How To Become A Great Boss
How To Make Big Money In Your Own Small Business
How to Get to the Top
Don't Send A CV
Secrets of Great Rainmakers
How To Become A Rainmaker
How To Become CEO
See all

Praise for How To Become A Marketing Superstar

Times are changing, business is changing and marketing is changing. How to Become a Marketing Superstar is insightful and though provoking, yet practical and conmmercial. Jeffrey introduces the concept of dollarizing your product. If you can't generate a dollarized return on this book, then you either don't deserve to be called a marketeer or you haven't got a job

Jeremy Dale, VP Marketing, Orange