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  • Published: 24 October 2012
  • ISBN: 9780670921966
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 144
  • RRP: $39.99

It's Not About You

A Little Story About What Matters Most In Business



From the authors of The Go-Giver: a parable about the power of humility to lead and persuade

'A manifesto for twenty-first-century leadership packaged in a fun and engaging story. Buy this book and get it in the hands of everyone in your company' Darren Hardy, publisher, Success magazine

Ben is a young manager who has been charged with persuading 500 employees to agree to a merger. Facing an impossible battle, he seeks the advice of an old friend, who introduces him to eccentric Aunt Elle.

In the week leading up to the crucial employee vote, Aunt Elle teaches Ben about the power of influence and positive persuasion. Ben also meets with the company's top executives, coming back with a new leadership lesson each time. Ben finally learns the critical principle so many people in power fail to grasp: it's not about me, it's about you.

Written with a light touch and filled with practical advice, this book will resonate with all who aspire to influential leadership.

  • Published: 24 October 2012
  • ISBN: 9780670921966
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 144
  • RRP: $39.99

Praise for It's Not About You

It really isn't about you. It's about your team, your customers, your community, and your legacy. Share this book with those you care about

Seth Godin, New York Times bestselling author of Linchpin

A manifesto for twenty-first-century leadership packaged in a fun and engaging story. Buy this book and get it in the hands of everyone in your company

Darren Hardy, publisher, Success magazine

This book captures the essence of life and leadership

John C Maxwell, New York Times bestselling author of The 21 Irrefutable Laws of Leadership