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Maximum Purpose, Maximum Profit
  • Published: 28 July 2026
  • ISBN: 9789815368697
  • Imprint: PRH SEA
  • Format: Paperback
  • Pages: 272
  • RRP: $36.00
Categories:

Maximum Purpose, Maximum Profit

Why Steward Leadership is the Answer



A playbook for businesses to propel profitable growth by solving climate and social problems

Everyone's naked. Universal connectivity coupled with powerful AI is making everything transparent and everyone vulnerable. Geoeconomic fragmentation, climate change and social inequality are worse than ever.

In this new world:


How can we ensure profitable growth and business longevity?
How can we achieve environmental and social sustainability without sacrificing profits or material self-interest?

Current approaches like ESG and Milton Friedman's doctrine of solely maximising profits are proving ineffective. Amassing wealth at the expense of people or the planet is untenable, and ESG regulations are adding costs without creating meaningful change. We need a new model.

For long-term viability, both business and sustainability must be profitable. But in the naked era where every action is visible and traceable, businesses will need to earn their returns by solving pressing problems. At the same time, for sustainability to be sustainable, we need profitable solutions.

The winning strategy for both objectives is steward leadership—doing well by doing good. Maximum Purpose, Maximum Profit is a practical playbook to drive business success by addressing the very challenges that are threatening humanity today.

  • Published: 28 July 2026
  • ISBN: 9789815368697
  • Imprint: PRH SEA
  • Format: Paperback
  • Pages: 272
  • RRP: $36.00
Categories:

About the author

Rajeev Peshawaria

Rajeev is the CEO of Stewardship Asia Centre (SAC) in Singapore, and Founder President of the Leadership Energy Consulting (LEC) Company in Seattle, WA, USA. Author of the Wall Street Journal and Amazon bestseller Open Source Leadership (McGraw Hill), Too Many Bosses, Too Few Leaders (Simon & Schuster), co-author of Be the Change (McGraw Hill) and a regular writer for Forbes, he constantly challenges conventional wisdom on leadership, management, stewardship, sustainability, and corporate governance. Prior to joining SAC and starting LEC, he was CEO of the Iclif Leadership & Governance Centre. Formerly, he has been Chief Learning Officer of both Coca-Cola and Morgan Stanley, and has held senior positions at American Express, HSBC and Goldman Sachs. At Goldman, Rajeev helped found Pine Street - the firm’s acclaimed leadership academy - and headed Pine Street for Europe and Asia. In his early career, he was a banker and currency trader. A high-energy inspirational speaker, Rajeev provides speaking, coaching, consulting and advisory services to corporate and public sector clients globally; and serves as guest faculty at leading business schools. He is a sought after international speaker and has been widely featured in international media platforms such as CNN, Bloomberg TV & Radio, National Public Radio (NPR), Harvard Business Review, CNBC, Fast Company, Leader to Leader, American Management Association (AMA) magazine, Leadership Excellence magazine, The Times of India, Straits Times, Business Times, and many more. In 2014 and 2017 he was named one of Top 100 Global Thought Leaders for Trustworthy Business by ‘Trust Across America’.

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