Michael O'Leary

'Ruddock's fast-paced retelling of Ryanair's rise and rise confirms O'Leary's insistence that his success has little to do with the management maxims of business gurus and everything to do with graft and ruthless attention to detail' Observer'Ruddock tells what is probably the definitive Ryanair story and is able to make what could have been a dry business history into a good read' Sunday Independent'The fullest and most accurate picture of O'Leary to date' Irish Daily Mail'Ruddock does a good job of telling the Ryanair story' Irish Times'Unlike previous books which simply chart the growth of the airline, this one is bound to get under O'Leary's skin because it reveals a great deal about his hugely driven character' Irish Independent'Ruddock is good on the flavour of the man, a bundle of energy whose two favourite words start with an F and an S (they aren't flower and sugar)' Irish Examiner