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  • Published: 17 August 2021
  • ISBN: 9780241552100
  • Imprint: Allen Lane
  • Format: Trade Paperback
  • Pages: 384
  • RRP: $37.00

Nudge

Improving Decisions About Health, Wealth and Happiness




The book that changed the way we think, work and live - a fully revised edition with 66% new material

Nudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important books of the twenty-first century. This completely updated edition offers a wealth of new insights for fans and newcomers alike - about COVID-19, diet, personal finance, retirement savings, medical care, organ donation, and climate change.

Every day we make decisions: about the things we buy or the meals we eat; about the investments we make and the time we spend; about our health and that of the planet. Unfortunately, we often choose badly.

We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Richard Thaler and Cass Sunstein show, no choice is ever presented to us in a neutral way. But by knowing how people think, we can make it easier for them to choose what is best for themselves, for their families and for society. With brilliant insight and wonderful levity, Thaler and Sunstein demonstrate how best to nudge us in the right directions, without ever restricting our freedom of choice.

  • Published: 17 August 2021
  • ISBN: 9780241552100
  • Imprint: Allen Lane
  • Format: Trade Paperback
  • Pages: 384
  • RRP: $37.00

About the authors

Cass R Sunstein

Cass R. Sunstein specializes in constitutional law, regulatory policy, and economic analysis of law. In the academic world, he is by far the most cited law professor in the United States. He has also written for many popular newspapers and magazines, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chicago Tribune, The American Prospect, Time, Harpers, and The New Republic. He has also appeared on many national television and radio shows, including Nightline, Fox News, the ABC Evening News, the NBC Evening News, 20/20, the News Hour, The O'Reilly Factor, and Fresh Air.

Sunstein graduated in 1975 from Harvard College and in 1978 from Harvard Law School magna cum laude. After graduation, he clerked for Justice Thurgood Marshall of the U.S. Supreme Court. Before joining the faculty of the University of Chicago Law School, he worked as an attorney-advisor in the Office of the Legal Counsel of the U.S. Department of Justice. Mr. Sunstein has testified before congressional committees on many subjects, and he has been involved in constitution-making and law reform activities in a number of nations, including Ukraine, Poland, China, South Africa, and Russia. A member of the American Academy of Arts and Sciences, Mr. Sunstein has been Samuel Rubin Visiting Professor of Law at Columbia, visiting professor of law at Harvard, vice-chair of the ABA Committee on Separation of Powers and Governmental Organizations, chair of the Administrative Law Section of the Association of American Law Schools, a member of the ABA Committee on the future of the FTC, and a member of the President's Advisory Committee on the Public Service Obligations of Digital Television Broadcasters.

Mr. Sunstein is author of many articles and a number of books, including Republic.com (2001), Risk and Reason (2002), The Cost-Benefit State (2002), Why Societies Need Dissent (2003), The Second Bill of Rights (2004), Laws of Fear: Beyond the Precautionary Principle (2005), and Worst-Case Scenarios (2007). He is now working on various projects involving the relationship between law and human behavior

Richard H Thaler

Richard H. Thaler is Ralph and Dorothy Keller Distinguished Service Professor of Behavioural Science and Economics, and Director of the Centre for Decision Research, Graduate School of Business, University of Chicago. He is also research associate at the National Bureau of Economic Research.

Praise for Nudge

Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise

Daniel Kahneman

Nudge should be required reading for anyone who aspires to run a country, lead a company, raise a child, or make a choice. It's the gold standard for using behavioral science to guide decisions and policies, and the new edition is even better than the original

Adam Grant

Revolutionary: Once you've read it, you start to see that we are ALWAYS being nudged in some way. It changes the way you see the world -- this edition even more so

David Byrne

Nudge has changed the way we think about both business's and society's biggest problems. The Final Edition is full of new insights and well worth reading

Eric Schmidt

We used the core principles of Nudge when designing our protocols for resuming play during the pandemic. This new edition provides a refreshed set of practical concepts and strategies to influence decision-making for good

Adam Silver

If you've read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read

Robert Cialdini

Probably the most influential popular science book ever written

BBC Radio 4

In an age of populism, conspiracy and disinformation Nudge is the clarion call of those who are serious about progressive change and nods to the nobler virtues of purpose, persuasion, and persistence

David Lammy

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