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  • Published: 1 March 2016
  • ISBN: 9781592409471
  • Imprint: Avery
  • Format: Paperback
  • Pages: 256
  • RRP: $45.00
Categories:

Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas



Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today's most intractable challenges.

From the meatpacking plants that inspired Henry Ford's first moving assembly line to the domino theory that led America into Vietnam to the 'bicycle for the mind' that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us—and still do today.

Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere—in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true istrue. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it's too late.

Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today's most intractable challenges.

Praise for Shortcut:'John Pollack is the William Safire of his generation. In Shortcut, he blends his encyclopedic knowledge, hard-earned experience in politics, and deep love of words to craft a book that consistently rewards the reader with keen insights into the wonders of how language shapes our thinking.' Jake Siewert, global head of communications for Goldman Sachs

'As a historian, I have been professionally trained not to use analogies. But as John Pollack demonstrates in this eye-opening, mind-blowing, puzzle-solving book, comparisons and analogies infuse our thinking, infect our decisions, and inflect our efforts at persuasion. Once you lower your guard to Pollack's clever forays, you will never undervalue the power of analogical reasoning again—or ignore the risks of using comparisons too sloppily.' Jack Rakove, professor of history and political science at Stanford University, winner of the Pulitzer Prize

'In the battle for public opinion, the best analogy usually wins. Shortcut shows us how—and why. It makes you think before you speak, literally. This is a great book, particularly for people who care about communicating effectively.' Loretta Ucelli, White House Communications Director for President Bill Clinton 

'Like a hot knife through warm butter, Pollack's clean prose cuts to the heart of the matter: We communicate, think, learn, and discover through analogies. Filled with captivating and entertaining examples, from falling apples to toppling dominos, the book teaches us how to best use analogies to win hearts, convince minds, and just have fun. Sure to float your boat.' Scott Page, director of the Center for the Study of Complex Systems at the University of Michigan

  • Published: 1 March 2016
  • ISBN: 9781592409471
  • Imprint: Avery
  • Format: Paperback
  • Pages: 256
  • RRP: $45.00
Categories:

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