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About the book
  • Published: 31 July 2013
  • ISBN: 9781446419908
  • Imprint: Vintage Digital
  • Format: EBook
  • Pages: 288

Sweet and Low

A Family Story


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A fascinating story of the invention which made one of the great American fortunes, by the critically-acclaimed author of Tough Jews

Rich Cohen's maternal grandfather was called Ben Eisenstadt. Ben was one of those Jews that, with an anger bred of exclusion, went on to reshape the world. He did so by inventing Sweet 'n Low, a granulated sweetener which, in its tiny pink packet, is still found on every table in every diner in America. This simple invention spawned one of the great American fortunes. This is the story of that fortune, how it was made and how it remade and tore apart everyone who touched it.

In Sweet and Low, Rich Cohen - the youngest son of Ben's favourite daughter - takes a journey into his own and his family's past. It is a story of family feuds (his mother was eventually disinherited by her mother), eccentricity verging on madness, gangsters, lawyers, corruption, accountants, ex-wives - a quest for a secret history, a black comedy of the American dream.

  • Pub date: 31 July 2013
  • ISBN: 9781446419908
  • Imprint: Vintage Digital
  • Format: EBook
  • Pages: 288

About the Author

Rich Cohen

Date: 2005-01-07
Rich Cohen is an editor at Vanity Fair and Rolling Stone and the author of four books, including Tough Jews and the widely acclaimed memoir Sweet and Low.

Rich Cohen is the author of Tough Jews, The Avengers, Lake Effect, Sweet and Low and Israel is Real. He is a contributing editor at Vanity Fair and Rolling Stone and lives in New York City.

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