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The Courage to Choose Yourself
  • Published: 23 June 2026
  • ISBN: 9798318604638
  • Imprint: Hay House
  • Format: Paperback
  • Pages: 288
  • RRP: $40.00

The Courage to Choose Yourself

Transforming Life's Transitions into Your Greatest Growth

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A soulful, practical guide to transformation through self-trust by wellness creator Mimi Ikonn, inviting readers to stop performing, start aligning and consciously choose themselves.

'This book will rebuild you from the ground up with a confidence that will transform as many areas of your life as you allow.’ – Africa Brooke, author of The Third Perspective

Finding the right path starts with trusting yourself to see it.

Looking back, we instinctively know which choices felt right - and which didn’t. So why is it so difficult to know at the time? At these pivotal moments, our inner voice can be drowned out by limiting beliefs, expectations and emotional wounds.
Intelligent Change co-founder Mimi Ikonn understands life transitions. Since emigrating from Azerbaijan to Canada at 16, she’s navigated marriage, motherhood, divorce and the challenges of building successful business. Learning to thrive through change inspired her to write The Courage to Choose Yourself, a soulful, practical guide to reflection, self-trust and alignment with what we value most.
Mimi combines vulnerable personal stories, practical tools, reflective exercises, and a transformative seven-step framework to help readers navigate change with confidence, clarity and self-belief. You’ll learn how to:

- Uncover your own dreams, rather than other people’s expectations of you
- Build self-trust and alignment with your values
- Move through uncertainty with greater confidence and grace
- Transform fear and self-doubt into resilience
- Live more fully, authentically, and unapologetically as yourself

Because the most important decision you'll ever make is learning to choose yourself.
  • Published: 23 June 2026
  • ISBN: 9798318604638
  • Imprint: Hay House
  • Format: Paperback
  • Pages: 288
  • RRP: $40.00
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About the author

Mimi Ikonn

Mimi Ikonn is an influencer, serial entrepreneur, and the co-founder of global wellness brand Intelligent Change. Born in Baku, Azerbaijan, she emigrated with her family to Toronto, Canada, when she was a teenager. Here, she set up Luxy Hair, a premium haircare company that amassed more than 3 million YouTube subscribers and 250,000 customers in 165 countries over the next 8 years. In 2018, she cofounded Intelligent Change, the wellness brand that pioneered the mindfulness journal movement with The Five-Minute Journal, which has sold over 2 million copies worldwide. The brand's tools and teachings have helped millions live with greater intention, presence, and alignment in their everyday lives. This is her first book. www.intelligentchange.com
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Praise for The Courage to Choose Yourself

I highly recommend Mimi Ikonn’s new book, The Courage to Choose Yourself. It is the thrilling story of a woman’s powerful transformation, and at the same time a guidebook for any of us on a journey of self-change. If you are inspired by a desire to express your true creative essence in the world, I predict you will treasure this remarkable book.

Gay Hendricks, bestselling author of The Big Leap

Mimi Ikonn has written the essential guidebook for seekers attempting to walk their life’s most authentic path. The courageous transparency, supportive space for reflection, tangible tools, and nurturing reassurance she brings to each and every page offers a warm lighthouse for those in the midst of life’s inevitable initiatory phases.

Dené Logan, author of Sovereign Love

This book is life changing! Mimi Ikonn has written a beautiful, vulnerable, transparent book that will meet you at the centre of your challenges and guide you home. The Courage to Choose Yourself is an invitation to stop outsourcing your power. With tenderness and strength, Mimi guides the reader back into self-trust, embodiment and truth. This book doesn’t ask you to become someone new – it asks you to remember who you already are.

Regena Thomashauer, New York Times bestselling author of Pussy: A Reclamation

This book will shatter everything you think you know about true self-acceptance, then it will rebuild you from the ground up with a confidence that will transform as many areas of your life as you allow. I can't think of anyone more qualified to deliver this gift to the world than Mimi.

Africa Brooke, author of The Third Perspective

I understand why Mimi is so deeply loved. Reading her book felt like a steady flow of real realizations, one after another. What makes it special is how clearly she shows you how to take those insights and actually live them day to day. Turning wisdom into real shifts is the gift of this book.

David Ghiyam, spiritual teacher and entrepreneur