The Highest Goal
  • Published: 1 January 2018
  • ISBN: 9781576753521
  • Imprint: Berrett-Koehler
  • Format: Paperback
  • Pages: 216
  • RRP: $37.99

The Highest Goal

The Secret That Sustains You in Every Moment

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Through twenty-five years of teaching Stanford University’s famed Personal Creativity in Business course, Michael Ray discovered that people who move beyond ordinary success and achievement have a secret. They live for a highest goal that drives them to accomplish their dreams, find fulfillment and become generative leaders. Here Ray shares that secret and shows how you, too, can thrive by incorporating this powerful secret into your daily life.

The Highest Goal guides you with a distinctive set of “live-withs” or credos that you can use to translate your highest goal into a new way of living. These principles can transform your life.
  • Published: 1 January 2018
  • ISBN: 9781576753521
  • Imprint: Berrett-Koehler
  • Format: Paperback
  • Pages: 216
  • RRP: $37.99
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Praise for The Highest Goal

“…. It is a deeply subversive work; if you follow its teachings to their logical conclusion you will almost certainly make significant changes in how you orient your life.” —from the Foreword by Jim Collins, author of Good to Great “A great read, an inspiring book with a lifetime of wisdom in it.” —Business Ethics “… those who buy into the author’s central tenet that ‘creativity is what happens in between your thoughts’ will discover an exhilarating and liberating business book.” —Fast Company "The Highest Goal will lead you to your greatest rewards. As an alum of Michael Ray's first creativity course, I have benefited for 25 years from his revolutionary and refreshing insights. Here, Ray develops the deeper meaning of his teachings so you can discover and pursue your highest goal. Enjoy this valuable opportunity to find your calling and the true success it offers." —Don Maruska, author of How Great Decisions Get Made