The Other 90%
  • Published: 15 October 2002
  • ISBN: 9780609808801
  • Imprint: Crown
  • Format: Paperback
  • Pages: 336
  • RRP: $45.00
Categories:

The Other 90%

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Dr. Robert Cooper, a neuroscience pioneer and leadership advisor, urges us to take a radically different view of human capacity. We are mostly unused potential, he says, employing less than 10 percent of our brilliance or hidden talents. In easy-to-follow steps, he explains how to develop and apply the art and science of your hidden capacity.

The art is the motivation and inspiration coming from the wonderful stories that are the heart of The Other 90%. Dr. Cooper draws on his wide-ranging insights and experiences to show how it's possible to make a difference in yourself and others.
  • Published: 15 October 2002
  • ISBN: 9780609808801
  • Imprint: Crown
  • Format: Paperback
  • Pages: 336
  • RRP: $45.00
Categories:

About the author

Robert K. Cooper

Robert K. Cooper, Ph.D., is an independent scholar and leadership adviser whose emphasis on neuroscience enables him to provide unique perspectives to the many people and companies he works with. He is the author of the New York Times bestseller The Other 90% and has advised executives and rising-star leaders in organizations that include 3M, Barclays Bank, BSB Design, Intel, Starlight Starbright Children’s Foundation, Navigant Consulting, Northwestern Mutual, and Verizon.