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The Ten Commandments for Business Failure
  • Published: 22 July 2008
  • ISBN: 9780141942056
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 208

The Ten Commandments for Business Failure



'Don's commandments for failure will teach you more about business success than a whole shelf full of books.' Bill Gates

"After a lifetime in business, I've never been able to develop a set of rules or a step-by-step formula that will guarantee success in anything, much less in a field as dynamic and changing as business. What I can do, however, is talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser."

The Ten Commandments for Business Failure is a lighthearted cautionary bible for leaders from a hugely admired elder statesman who is sought out for advice by a wide circle of luminaries. Plenty of speakers and writers are happy to dispense advice on how to succeed in business. From football coaches to ex-CEOs to psychologists to preachers, success gurus are everywhere. But none of them can offer any guarantees; the true path to success can't be laid out as a simple step-by-step plan. The same cannot be said of failure, however. Failure is easy. In fact, there are ten serious blunders companies and individuals make over and over again, leading to failure so consistently that the list ought to be written in stone. Don Keough, who has seen and heard a lot in his six decade career, calls them his Ten Commandments for Business Failure. They include such reliable bad advice as Quit Taking Risks, Be Inflexible, Assume Infallibility, Put All Your Faith in Experts, and Be Afraid of the Future.

  • Published: 22 July 2008
  • ISBN: 9780141942056
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 208

About the authors

Sue Townsend

Sue Townsend: An Obituary 1946 - 2014

Sue Townsend was one of Britain's most popular, and most loved, writers with over 10 million copies of her books sold in the UK alone.

The Secret Diary of Adrian Mole aged 13 ¾ has sold over 20 million copies worldwide and has become a modern classic.

Born in Leicester in 1946, Sue left school at 15 years of age. She married at 18, and by 23 was a single parent with three children. She worked in a variety of jobs including factory worker, shop assistant, and as a youth worker on adventure playgrounds. She wrote in secret for twenty years, eventually joining a writers' group at the Phoenix Theatre, Leicester in her thirties.

At the age of 35, she won the Thames Television Playwright Award for her first play, Womberang, and started her writing career. Other plays followed including The Great Celestial Cow (1984), Ten Tiny FingersNine Tiny Toes(1990), and most recently You, me and Wii (2010), but she became most famous for her series of books about Adrian Mole, which she originally began writing in 1975.

The first of these, The Secret Diary of Adrian Mole aged 13 ¾ was published in 1982 and was followed by The Growing Pains of Adrian Mole (1984). These two books made her the best-selling novelist of the 1980s. They have been followed by several more in the same series including Adrian Mole: The Wilderness Years (1993); Adrian Mole and the Weapons of Mass Destruction(2004); and most recently Adrian Mole: The Prostrate Years (2009). The books have been adapted for radio, television and theatre; the first being broadcast on radio in 1982. Townsend also wrote the screenplays for television adaptations of the first and second books and Adrian Mole: The Cappuccino Years (published 1998, BBC television adaptation 2001).

Several of her books have been adapted for the stage, including The Secret Diary of Adrian Mole aged 13 ¾: The Play (1985) and The Queen and I: a Play with Songs (1994), which was performed by the Out of Joint Touring Company at the Vaudeville Theatre and toured Australia. The latter is based on another of her books, in which the Royal Family become deposed and take up residence on a council estate in Leicester. Other books include Rebuilding Coventry (1988), Ghost Children (1997) and Queen Camilla (2006).

She was an honorary MA of Leicester University, and in 2008 she was made a Distinguished Honorary Fellow, the highest award the University can give. She was an Honorary Doctor of Letters at Loughborough University, and a Fellow of the Royal Society of Literature. Her other awards include the James Joyce Award of the Literary and Historical Society of University College Dublin, and the Frink Award at the Women of the Year Awards. In 2009 she was given the Honorary Freedom of Leicester.

Her most recent novel, The Woman Who Went to Bed for a Year, was published in 2012 by Michael Joseph and was a giant success, selling over half a million copies to date in the UK alone.