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The Unconventionals
  • Published: 1 June 2019
  • ISBN: 9781492680239
  • Imprint: Simple Truths
  • Format: Hardback
  • Pages: 168
  • RRP: $38.00
Categories:

The Unconventionals

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What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently.

What do electric shavers, craft beer, and DNA tests all have in common?
They were all revolutionized by the Unconventionals.

We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change.

Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!
  • Published: 1 June 2019
  • ISBN: 9781492680239
  • Imprint: Simple Truths
  • Format: Hardback
  • Pages: 168
  • RRP: $38.00
Categories:

About the authors

Hugh Kennedy

Hugh Kennedy is Professor of Arabic in the Faculty of Languages and Cultures at the School of Oriental and African Studies, London. He studied Arabic at the Middle East Centre for Arabic Studies before reading Arabic, Persian, and hstory at Cambridge. He was formerly a professor of history at the University of St. Andrews, a position he had held since 1972.
HK