In Values-Driven Business, Ben & Jerry’s co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them. It includes:
A self-assessment tool to determine what it will take for you to start a values-based business or transform your company into one
Hundreds of examples of business policies and practices that are both ethical and business-savvy
Checklists crammed with practical suggestions you can put to work today in your own business
Values-Driven Business outlines how virtually any business can be efficient, competitive, and successful while adhering to a “triple bottom line” of profit, people, and planet.
““Cohen and Warwick use simple language and abundant examples to show how any company, no matter how small, can do well by doing good.” —Russ Feingold, United States Senator "Invaluable reading for those starting or running a small- to mid-sized business—and for entrepreneurial students in business schools. A practical, easy-to-read guide to running a socially responsible business from some of the most innovative and successful pioneers in the field." —Professor Kellie A. McElhaney, Executive Director, Center for Responsible Business, Haas School of Business, University of California, Berkeley ”