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About the book
  • Published: 11 April 2014
  • ISBN: 9780241957219
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 400
  • RRP: $30.00

Who Owns The Future?


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As you read this, thousands of remote computers are refining secret models of who you are, using the information to make huge fortunes for a few people. Does the future have to be this way? How can we change it?

As you read this, thousands of remote computers are refining secret models of who you are, using the information to make huge fortunes for a few people. Does the future have to be this way? How can we change it? In this visionary book Jaron Lanier imagines an alternative, where economic power is given back to creators. Drawing on sources ranging from ancient philosophy to the latest technology, he proposes a radical system that truly rewards endeavour - whether it's in the media or manufacturing - and ultimately preserves human dignity.

  • Pub date: 11 April 2014
  • ISBN: 9780241957219
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 400
  • RRP: $30.00

About the Author

Jaron Lanier

Jaron Lanier is one of the most celebrated pioneers of digital innovation in the world, and also one of the earliest and most prescient critics of its current trajectory. His previous books include the international bestsellers Who Owns the Future? and You Are Not a Gadget, both chosen as best books of the year by the New York Times, and most recently Dawn of the New Everything: A Journey Through Virtual Reality, chosen as a best book of the year by the Wall Street Journal, The Economist and Vox. He was named one of the 100 most influential people in the world by Time, one of the 100 top public intellectuals by Foreign Policy, and one of the top 50 World Thinkers by Prospect.

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