> Skip to content

Q&A  •  13 January 2025

 

Erika Cramer shares how you can become more magnetic in 2025

We caught up with Erika Cramer, author of Becoming Magnetic, to learn more about her upcoming book, what it means to be magnetic and her top tip for readers.

Tell us a bit about yourself.

My name is Erika from America, Erika Cramer. I'm a confidence and mindset coach who helps women step into their confidence and own their magnetism. And, of course, I'm the author of Becoming Magnetic.

Becoming magnetic and stepping into that energy isn't easy, and it's not necessarily a linear process either. What challenges might someone face when stepping into their magnetism, and how can they work around that?

Becoming magnetic is lifelong work, and it's so hard. It is the hardest thing you're going to do.

I think one of the biggest challenges we face is ourselves – the lady in the mirror every day. We’re not very kind to ourselves because of our conditioning, the way that we think and the way that we compare ourselves.

One of the things that you need to decide is, ‘I want to be a magnetic person. I want to attract what I want. I want to love my life. I want to have beautiful relationships.’ When you decide on that, you can start to work on it.

Do you ever experience push-back from people who are uncomfortable when they first start exploring these ideas?

All the time.

I have kids, so we read the book, We’re Going on a Bear Hunt, and that’s what the process of self-mastery and becoming magnetic feels like sometimes. You can't go over it. You can't go under. You have to go through it. When you get to the other side, I promise you, you’ll get freedom.

There are a lot of other books about manifesting and confidence. But magnetism is a little bit different. How did you first start thinking about that?

When I wrote Becoming Magnetic, I knew it had to be practical. I didn’t want to give readers something like ‘#JustLoveYourself! Just be confident, girl! Main-character energy!

Sometimes we read those things, and they sound really cute, but what does any of that mean? How do you do it?

I wanted my book to really break down the steps, so you'll see micro-skills that I believe everyone can do. You don't have to be loud and wear long nails and love hot pink as much as I do. You don’t have to consider yourself an extrovert to become magnetic. It's in every single one of us.

If you could give readers one piece of advice, what would it be?

The one thing that I really want readers to understand about being magnetic is that it's not about trying. It's not about seeking. It's not about doing. It's about being. It’s about knowing who you are, being kind to her, unveiling her, understanding her, stepping into her. It’s not about saying ‘Look at me’ or worrying about attention, likes or followers.

The more you try, the less magnetic you are. You already are magnetic, and so it's about allowing. Stop seeking attention. Stop looking for validation. Stop trying and just be, because your magnetic self is in there already.

Feature Title

Becoming Magnetic
Are you ready to stop hiding, step into your power and own the space you were born to take? Unlock the magnetic force within you, with this no-bullshit, real-talk guide.
Read more

More features

See all
Q&A
Meet The Real Life Bookshop Detectives

We had a chat with bestselling local authors Gareth and Louise Ward about their new book, The Bookshop Detectives!

Q&A
Bill Edgar shares how his life has changed since his first book

Plus, two of the most outrageous requests he’s had from clients.

Q&A
Brooke Robinson shares the inspiration behind The Negotiator

Brooke Robinson shares her secrets to crafting an intriguing plotline, her love of research and how she winds down after a day of writing about high-stakes scenarios.

Q&A
Ferdia Lennon shares the Plutarch passage that inspired Glorious Exploits

Plus, find out why he taught himself to memorise an entire deck of cards while researching for the novel.

Q&A
Gareth Brown shares how a yearning to travel inspired The Book of Doors

Plus find out why he’d choose to live in Middle Earth and main difference between him and Hugh Jackman.

Q&A
Alex Michaelides shares why his upcoming novel was his favourite to write

Learn about Alex Michaelides’s new book, the real-life people who inspired his characters and how growing up in Cyprus contributed to the setting.

Q&A
Rachael Johns shares her trick for getting words onto the page

We caught up with Rachael Johns to learn about her writing routines, favourite rom-coms and new book The Other Bridget.

Q&A
21 Questions with Terry Hayes

The author of I Am Pilgrim shares his thoughts on finding inspiration, the books that shaped his youth, and what to expect from The Year of the Locust, his long-awaited second novel.

Q&A
Dolly Alderton on heartbreak, finding inspiration, and her new novel Good Material

The bestselling author talks heartbreak, fiction versus non-fiction, and her latest novel Good Material

Q&A
Writing Q+A with Witi Ihimaera

As he has been publishing now for 50 years, we emailed some questions about writing to Witi, who answered them on a plane journey.

Q&A
How Emily Henry's own friendships inspired characters in Happy Place

Dive into the mind of romance novel superstar, Emily Henry as she discusses all things Happy Place

Q&A
Eloise Head (AKA Fitwaffle) shares her all-time favourite baking ingredients

We caught up with Eloise Head ahead of the release of her cookbook, ‘Fitwaffle’s Baked In One.’ Learn about her favourite ingredients, ultimate comfort food and more.

Looking for more Q&As?

See all Q&As