This is a drive into the unknown. Project Director Richard Noble likens the challenge to that of mounting a mission to the moon. If you thought what Felix Baumgartner was doing when he jumped out of balloon was dangerous, wait until you get a load of this . . .
Traction is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction.