AF

Alex Frankel

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ALEX FRANKEL has written the "On Language" column for The New York Times Magazine and reported on business culture for Wired, Fast Company, and Outside. His interest in synthetic language led him to launch his own naming firm and spend twelve months hunting down the origins of leading brand names. He lives in San Francisco.

Books by Alex Frankel
Wordcraft
Alex Frankel

For readers of The Art of Innovation, Why We Buy, and The Tipping Point--books that look beyond pure business and examine the behaviors, trends, ideas and cultures that define certain enterprises. Also for people who love to read about words and language, and how they play a role in our lives, like in Stefan Fatsis' book Word Freak.

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