PR Power: Inside Secrets From the World of Spin
Wheather your starting out or have been running your own business for years,it's never too late to start harnessing the incredible power of public relations. .practical hints and tips plus toolkit exercises .advice from leading names in the world of PR .case studiesfrom real business .advice on how to get the most from your PR consultancy or in-house team .what to do if your running the PR yourself