Charlotte Plain started Princess Planning from her bedroom in 2017 and has now grown it into a successful business gaining over a hundred thousand orders. Through her website she sells diaries, meal planners and other stationery, which all aim to organise and inspire positivity. Many of her customers have come via her Instagram account (currently up to 166.5k followers), who have followed Charlotte through her weight loss journey and her launch into business. Her products have been so popular that she has had to close her site in the past, just to keep on top of demand. Charlotte Plain lives in Shropshire with her husband and three children.