Chireal Shallow, Founder of Baby Sleep Clinic and author of Gentle Sleep Solution, Vermillion Psychologist and psychotherapist Chireal Shallow established the Baby Sleep Clinic in 2004. An innovative thinker unbound by past practices, her unique methodology leverages a previously untapped combination of cognitive behavioural therapy, mindfulness and attachment. Over the course of her career, Chireal has had the privilege of supporting such high profile clients as Christian O’Connell and Katy Ashworth, not to mention royalty. Over the past decade, her insight, expertise and approachability have earned her multiple media appearances and high-profile partnerships. She has appeared on BBC Breakfast, BBC Radio, GMTV, Sky News and Channel 4, and collaborated with the likes of Sainsbury’s, Hallmark and Forever Friends. Most recently, Chireal joined forces with Disney and Phillips. She is also the sleep expert for Mother & Baby magazine. Chireal has worked for the NHS since 2008 and has a wealth of experience in both the private and public sector. Having single-handedly raised four children of her own, she is sensitive to the needs of the unconventional family and supports all family units with warmth, compassion and a non-judgmental ear, regardless of their shape, colour or size. Therein lies the cornerstone of her success. Chireal’s first book, the “Gentle Sleep Solution”, is scheduled for UK release by Vermillion on November 5, 2015.