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Greg Hoffman

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Greg Hoffman joined Nike as a design intern in 1992 and rose through the ranks to become Chief Marketing Officer, retiring in 2020. During his 28 years at Nike, Hoffman creatively led three Olympic campaigns, worked with everyone from LeBron James to Serena Williams, and shepherded Nike to greater brand recognition than ever before. He has been cited as one of the US's leading creatives by Fast Company, Business Insider and AdAge.

Books by Greg Hoffman

Emotion by Design

From the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in business

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