Jim Stengel
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Jim Stengel was the director of marketing at P&G for twenty-five years and is the founder of the Jim Stengel Company, a consulting firm. He is also a professor of marketing at the UCLA Anderson School of Management.
Books by Jim Stengel
Unleashing the Innovators
Today's mature, established companies must find ways to rejuvenate themselves--or risk losing their way. By working with startup companies, legacy companies can acquire new technology and lines of business, relearn the need for speed, increase strategic risk-taking, spark innovation, improve the intimacy of their relationships with customers, and streamline their operations from within.