John Griffiths
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John Griffiths has been an account planner for most of his career. He was one of the first planners to work outside a pure advertising environment in the 1990s as integrated communications came to the fore. He founded the consultancy Planning Above and Beyond and also commonly writes on the web about planning issues. He continues to be interested in documenting the oral history of how planners work and share their ideas.
Books by John Griffiths
98% Pure Potato
From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build well-known household brands that we still use today.