This book started life as a training manual for Saatchi advertising employees. Its approach shaped the Saatchistory for 40 years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands.
The principles of creativity revealed in deceptively simple words and pictures by the man behind the world’s most successful advertising agency
Sign up to our newsletter using your email.
To help us recommend your next book, tell us what you enjoy reading.