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Matthew E. May

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Books by Matthew E. May

In Pursuit of Elegance

What made the Sopranos finale one of the most talked-about events in television history? What makes sudoku so addictive and the iPhone so irresistible? What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks?
     Elegance.
     In this thought-provoking exploration, now in paperback, of why certain events, products, and people capture our attention and imaginations Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements--seduction, subtraction, symmetry, and sustainability. But while elegance is all about simplicity, achieving that simplicity is a lot more complex than it may appear.
     The question driving this short, beautifully written book is this: How can we grasp the dynamics of elegance so that we might put it to good use in all that we want to accomplish at work and in our personal lives?
     The answers are surprising. In the bestselling tradition of such crossover narrative business books as Made to Stick and The Tipping Point, Matthew E. May provides a compelling and eye-opening look at how elegance affects us all.

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