Perfect Ted

A Dragon's Den success, today PerfectTed is Europe's largest matcha brand, stocked in 30,000 stores across 50+ countries. As of August 2025, they are operating at a £50 million run rate. Co-Founder Marisa Poster is the writer and curator of their first book. Having suffered with ADHD and anxiety, she discovered matcha as a way to access calm, energised focus. That discovery led to the creation of both a brand and a body of work. She hopes to encourage others to live with more intention, beauty, and ease, while staying grounded in ambition.