Books by Robert Lorber
Doing What Matters
One of the world's most successful executives, who has been the CEO of Gillette, Kraft, and Nabisco, provides a proven, battle-tested, practical program to get results. Whether you are the CEO of a multibillion-dollar international company, the brand manager for a product, a manager of human resources, an entrepreneur starting a new business, or someone just starting a career, the biggest impediment to success is the failure to understand what really matters.