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Robert Lorber

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Books by Robert Lorber

Doing What Matters

One of the world's most successful executives, who has been the CEO of Gillette, Kraft, and Nabisco, provides a proven, battle-tested, practical program to get results. Whether you are the CEO of a multibillion-dollar international company, the brand manager for a product, a manager of human resources, an entrepreneur starting a new business, or someone just starting a career, the biggest impediment to success is the failure to understand what really matters.

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