Dreaming in Code
Culture and technology readers (think Tracy Kidder, Malcolm Gladwell, Steven Johnson, Edward Tenner, Howard Rheingold); readers of riveting business stories (Pascal Zachary's Showstopper; Po Bronson's The Nudist on the Late Shift; Michael Wolff's Burn Rate); software professionals (roughly 2.5 million in the U.S. today); anyone who wonders why on earth it took Microsoft five years to create Vista, the latest version of Windows.