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Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and Professor of Economics and Strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel’s Technion, and the University of Haifa.

Books by Uri Gneezy

The Why Axis

Two leading behavioural economists use original research to explore the truth about the hidden motives underlying our behaviour, and how incentives can be used to change the ways in which we act.

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