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  • Published: 14 February 2006
  • ISBN: 9780141014593
  • Imprint: Penguin Press
  • Format: Paperback
  • Pages: 304
  • RRP: $31.00

Blink

The Power of Thinking Without Thinking




An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person...
This international bestselling book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again.
'Trust my snap judgement, buy this book: you'll be delighted' The New York Times
'Compelling, fiendishly clever' Evening Standard
'Brilliant ... the implications for business, let alone love, are vast' Observer
'Superb ... this wonderful book should be compulsory reading' New Statesman
'Blink might just change your life' Esquire
'Should you buy this book? You already know the answer to that' Independent on Sunday
%%%From the author of The Tipping Point, Malcolm Gladwell's international bestseller Blink: The Power of Thinking Without Thinking is a revolution in the understanding of the mind.
An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person...
This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again.
'Trust my snap judgement, buy this book: you'll be delighted' The New York Times
'Compelling, fiendishly clever' Evening Standard
'Brilliant ... the implications for business, let alone love, are vast' Observer
'Superb ... this wonderful book should be compulsory reading' New Statesman
'Blink might just change your life' Esquire
'Should you buy this book? You already know the answer to that' Independent on Sunday

  • Published: 14 February 2006
  • ISBN: 9780141014593
  • Imprint: Penguin Press
  • Format: Paperback
  • Pages: 304
  • RRP: $31.00

About the author

Malcolm Gladwell

Malcolm Gladwell is the author of five international bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He is the host of the podcast Revisionist History and is a staff writer at The New Yorker. He was named one of the 100 most influential people by Time magazine and one of the Foreign Policy's Top Global Thinkers. Previously, he was a reporter with the Washington Post, where he covered business and science, and then served as the newspaper's New York City bureau chief. He graduated from the University of Toronto, Trinity College, with a degree in history. Gladwell was born in England and grew up in rural Ontario. He lives in New York.

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