- Published: 3 January 2017
- ISBN: 9780399563232
- Imprint: Penguin Classics
- Format: Paperback
- Pages: 400
- RRP: $35.00
Brand Luther
- Published: 3 January 2017
- ISBN: 9780399563232
- Imprint: Penguin Classics
- Format: Paperback
- Pages: 400
- RRP: $35.00
A perceptive study of Luther’s ideas and the rise of a new print culture in Europe . . . some regard [Luther] as the man who opened the floodgates of modernity, as a very modern man . . Mr. Pettegree does not attempt an explicit comparison, but the name that comes to mind is Steve Jobs, a person who transformed an industry and created his own brand in doing so
The Wall Street Journal
Insightful and fresh . . . an important story told with careful scholarship and elegant writing
National Catholic Reporter
There is very little serious academic work that explicitly explores the role of printing in the rise of Protestantism. Brand Luther fills that gap. It is an insightful and highly scholarly book but it’s very readable at the same time. It is a well-researched book that provides deep analysis of the rise of Protestantism. It should be on university curriculums for history. It is a must-read for everyone interested in the history of Europe and religion. Pettegree’s scholarship is unmatched in its insight, scholarly value, and authority
The Washington Book Review
A remarkable story, thoroughly researched and clearly told, and one sure to change the way we think about the early Reformation
Washington Post
Pettegree expertly guides us through Luther’s years and achievements . . . Most of all, though, Pettegree deserves credit for his fresh slant on the Reformation and his dynamic storytelling . . . And as this absorbing and illuminating book capably shows, after Luther, print and public communication—and indeed, religion—would never be the same again.
Weekly Standard