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  • Published: 1 June 2021
  • ISBN: 9780241456002
  • Imprint: Penguin General UK
  • Format: Trade Paperback
  • Pages: 240
  • RRP: $40.00

Brandsplaining

Why Marketing is (Still) Sexist and How to Fix It




If you thought misogynist marketing ended with #MeToo, think again

Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling "fempowerment" back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed?

In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it. Informed by this and a significant new piece of global research they put forward an innovative solution: a framework to follow for marketing that is fresh, exciting, and - at last - sexist-free.

  • Published: 1 June 2021
  • ISBN: 9780241456002
  • Imprint: Penguin General UK
  • Format: Trade Paperback
  • Pages: 240
  • RRP: $40.00

Praise for Brandsplaining

A brilliant book -- witty and wise. A fast-track primer to gender bilingual marketing: the skill of being able to connect with 100% of your potential market and avoid the lazy, systemic default of outdated and ineffective brandsplaining

Avivah Wittenberg-Cox, CEO of 20-first

An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit -- Brandsplaining sets out why the male monologue continues to monopolize, and what to do about it

Dr Aarathi Prasad, author of Like A Virgin: how science is redesigning the rules of sex

Filled with fascinating and funny insights, Brandsplaining is not just about marketing but also about how gender identities can be (and are) shaped and mis-shaped, branded and rebranded. If you think we've moved on from 'Good Girl' to 'Go Girl', think again! This is great food for thought in any debates about the path to gender irrelevance - or even gender neutrality

Professor Gina Rippon, author of The Gendered Brain

What an important piece of research, and what an interesting read! This book has the power to change the way that people see everything

Sophie Devonshire, CEO of The Marketing Society

On our way to dethroning patriarchy's hold on capitalism, books like this are critical. It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment - and Brandsplaining is here to help us do just that

Amanda Montell, author of Wordslut

With the male-dominated marketing monologue in the dock, this is a compelling and forensically constructed case for the prosecution. The accused's guilt practically drips off the pages. But like all good crime stories, there's a route to reform and redemption at the end

Paul Kemp-Robertson, co-founder, Contagious

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