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  • Published: 24 May 2022
  • ISBN: 9780593238264
  • Imprint: Crown
  • Format: Hardback
  • Pages: 304
  • RRP: $55.00

Burn Rate

Launching a Startup and Losing My Mind



The co-founder of the menswear startup Bonobos opens up about the struggle with bipolar disorder that nearly cost him everything in this gripping, radically honest memoir of mental illness and entrepreneurship.

“Arrestingly candid . . . the most powerful book I’ve read on manic depression since An Unquiet Mind.”—Adam Grant, #1 New York Times bestselling author of Think Again and host of WorkLife

ONE OF THE MOST ANTICIPATED BOOKS OF 2022—Forbes

At twenty-eight, fresh from Stanford’s MBA program and steeped in the move-fast-and-break-things ethos of Silicon Valley, Andy Dunn was on top of the world. He was building a new kind of startup—a digitally native, direct-to-consumer brand—out of his Manhattan apartment. Bonobos was a new-school approach to selling an old-school product: men’s pants. Against all odds, business was booming.

Hustling to scale the fledgling venture, Dunn raised tens of millions of dollars while boundaries between work and life evaporated. As he struggled to keep the startup afloat, Dunn was haunted by a ghost: a diagnosis of bipolar disorder he received after a frightening manic episode in college, one that had punctured the idyllic veneer of his midwestern upbringing. He had understood his diagnosis as an unspeakable shame that—according to the taciturn codes of his fraternity, the business world, and even his family—should be locked away.

As Dunn’s business began to take off, however, some of the very traits that powered his success as a founder—relentless drive, confidence bordering on hubris, and ambition verging on delusion—were now threatening to undo him. A collision course was set in motion, and it would culminate in a night of mayhem—one poised to unravel all that he had built.

Burn Rate is an unconventional entrepreneurial memoir, a parable for the twenty-first-century economy, and a revelatory look at the prevalence of mental illness in the startup community. With intimate prose, Andy Dunn fearlessly shines a light on the dark side of success and challenges us all to take part in the deepening conversation around creativity, performance, and disorder.

  • Published: 24 May 2022
  • ISBN: 9780593238264
  • Imprint: Crown
  • Format: Hardback
  • Pages: 304
  • RRP: $55.00

Praise for Burn Rate

​​“Burn Rate takes us over the razor’s edge, the sharp line that sometimes cuts between mental illness and American ingenuity. Andy Dunn has written a riveting and soulful expression of the entrepreneur and given voice to the unspoken truth that entrepreneurial success is often rooted in dysfunction. This is a book for anyone interested in business and mental health. And, really, Dunn's path to self-discovery provides a roadmap for anyone who has struggled with being human. Burn Rate blows away the haze of American Dream myths to reveal that, often, there's a destructive mania that drives success in this country.”—Ev Williams, CEO and founder, Medium; co-founder, Twitter   “Entrepreneurship takes a certain breed—and Andy Dunn was born to build. Burn Rate is the incredible story of how he transformed his big vision for changing the way we shop into a pioneering startup—and how, at the most pivotal time, it almost all came crumbling down. But the book is also so much more than that. In Burn Rate, Andy opens up about the darkest parts of being in that 6th gear of entrepreneurship, revealing the pivotal role mental health can play. His raw and honest look inside his own head—and heart—will make all of us reassess how we’re really doing.”—Marc Lore, serial entrepreneur; former president and CEO, Walmart eCommerce

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