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Click
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  • Published: 6 May 2025
  • ISBN: 9781911709879
  • Imprint: Torva
  • Format: Trade Paperback
  • Pages: 240
  • RRP: $40.00
Categories:

Click

How to Make What People Want

Formats & editions
Tr. Paperback
6 May 2025
EBook
24 Apr 2025
Audiobook
24 Apr 2025
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The follow-up to global smash hit Sprint, presenting a proven system for starting ambitious projects and finding the ‘click’ of product-market fit.

'The new playbook for building the future. A concise, actionable masterclass on design and strategy.' Reid Hoffman, co-founder of LinkedIn

Ever had a good idea but didn’t know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start ambitious projects.

Every big project – whether it’s technology, sneakers or a neighbourhood café – requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making?

As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.

Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:

  • defining the basics of a project
  • differentiating it from the competition
  • choosing the best approach
  • and proving your strategy

Compressing six months of strategy development into just two days, Click will help any team start successful new projects, quickly.
  • Published: 6 May 2025
  • ISBN: 9781911709879
  • Imprint: Torva
  • Format: Trade Paperback
  • Pages: 240
  • RRP: $40.00
Categories:

About the authors

Jake Knapp

Jake Knapp and John Zeratsky are writers and designers who help people make time for what matters at the office and in everyday life. They're the authors of the New York Times bestseller Sprint, and the creators of Time Dorks, a popular newsletter about experiments in time management.

Jake spent ten years at Google and Google Ventures, where he created the Design Sprint process. He has since run more than 150 sprints with companies like Nest, Slack, 23andMe and Flatiron Health. He lives in San Francisco with his wife and sons.

portrait photo of Jake Knapp

John Zeratsky

John has written for The Wall Street Journal, TIME, Harvard Business Review, Wired, Fast Company and many more. For nearly fifteen years, he was a designer at technology companies including Google, YouTube and Google Ventures. Originally from Wisconsin, John and his wife now live aboard their sailboat Pineapple.

JZ

Praise for Click

Click is the new playbook for building the future. It's a concise, actionable masterclass on design and strategy for founders. Before you start building your company, read this book.

Reid Hoffman, co-founder of LinkedIn & Inflection AI

A must-read for startups or anyone building a product.

Katie Dill, head of design at Stripe, former head of design at Lyft & Airbnb

This book is a true gift: playful, ingenious, and simple. If you want your next project to succeed, equip everyone involved with a copy of Click.

Dan Heath, #1 New York Times bestselling author of Made to Stick, Switch, and Reset